What Drives Nick Boulle?

Nick Boulle hails from Dallas, Texas. He spends his time in Dallas and Houston working for his family-owned de Boulle Diamond & Jewelry. Boulle is most known for his passions: motorsports, cycling, watches, design and family.

His love for cars developed in middle school: the beautiful lines, racing heritage and power of both new and vintage cars have been longtime loves for the entire Boulle family. This love for cars eventually expanded into motorsports and competition which drove him in 2004 — at the ripe old age of 12 to begin racing go-karts. He competed at the amateur level with go-karts and eventually the professional levels of the sport.

Motorsports has become an integral part of de Boulle Diamond & Jewelry’s lifestyle and branding. When his mother was diagnosed with breast cancer, Nick chose to remain close to home and attended Southern Methodist University where he became a BBA Scholar in the Cox School of Business and a member of SMU’s Honor Program. This is where he learned the extraordinary value of hard work and determination in not only his schoolwork, but also in motorsports and cycling as he became an official VW Motorsport Junior Driver, medaled at the NCAA Collegiate National Cycling Championships, won multiple state and regional cycling championships and rode with the National Elite Team, Elbowz Cycling.

After University, Nick took time to pursue his ambitions to race professionally, but then saw a business opportunity that he chose to pursue. Despite his commitment to joining the family business, de Boulle Diamond & Jewelry, Nick has always known the importance of gaining outside experience in order to bring something unique and valuable to the family when the time came. Nick started a digital marketing firm with a friend from SMU that started small, but it grew to work with companies as large as a $1+ billion financial institution, luxury restaurants, real estate developments and an internationally known luxury resort. This outside experience and the effort it took to create his own name are values that his father, Denis, had always encouraged and emphasized as he worked hard on his passions away from de Boulle.

In hearing of de Boulle Diamond & Jewelry’s plan to open in Houston at the River Oaks District, Nick saw that the timing could not be any better to officially become a part of the de Boulle Diamond & Jewelry family. Nick’s efforts have spanned over a wide variation of company activities. Whether he is revamping de Boulle’s digital marketing, working on creative, designing jewelry with his mother, Karen, spending time in Houston at the new location or simply training for the future, his passion for the company continues to grow.

Nick has raced at famous tracks across the United States and Europe. From Daytona to Sebring to Le Mans, Boulle is all about endurance racing. Nick is looking forward to sharing its well-known passion for racing and the latest high-performance machines — whether they are on racetracks or wrists.

In fact, Boulle was the first retailer to carry Rolex to bring a Daytona home from the Rolex 24 Hours of Daytona in 2017.

In June of 2019, Boulle successfully completed the 2019 Le Mans 24 Hours and rose through the field following a steady qualifying to finish 12th in the ultra-competitive LMP2 category and 17th overall aboard the #50 Labre Competition Ligier JS P217. Le Mans is a landmark event as the grand finale of the FIA World Endurance Championship, bringing the 2018-19 Super Season to a close.

In January of 2020, Boulle returned to Daytona, Florida. Nick Boulle and de Boulle Motorsports finished second in the LMP2 class at the 58th running of the ROLEX 24 Hours of Daytona. The #52PR1/Mathiasen Motorsports Oreca 07-Gibson LMP2 started on pole position after setting the fastest lap time of 01:37.446 during qualifying.

October 2020, marked Boulle’s first time to race at the legendary Indianapolis Motor Speedway, at the Intercontinental GT Challenge Powered by Pirelli, After numerous setbacks, the team finished third in class.

With 2022 roaring up, we hope for continued success in racing. De Boulle Motorsports is looking forward to sharing its well-known passion for racing and the latest high-performance machines — whether they are on racetracks or wrists.

Boulle is currently preparing for the 2022 ROLEX 24 Hours of Daytona with Team Hardpoint in the No. 99 GridRival/GNARLY Jerky/de Boulle Diamond and Jewelry Porsche 911 GT3 R. The driver line-up includes team principal, Rob Ferriol, alongside co-drivers Katherine Legge and Stefan Wilson, whom Boulle partnered with in the 2017 Prototype Challenge-class run at Circuit of the Americas– resulted in a runner-up finish for the pair.